New License Requirements

Facing industry pressure from mobile ride-booking applications Uber Technologies Inc. and Lyft Inc., American United Taxi Services is pushing back with an app of its own.

“TAXIMKE” is designed with its competitors’ concept in mind: order, book and track a taxi through your smartphone. Unlike Uber and Lyft’s apps, TAXIMKE lets users pay via credit card or cash, which the company bills as a selling point. However, as far as I can tell, you can’t pay through the app itself, something I consider a slight disadvantage.

“TAXIMKE lets Milwaukee residents and visitors enjoy the convenience and ease of ordering using new technology without sacrificing safety and security or overpaying for their ride,” said Jason Matias, director of operations for TAXIMKE, in a press release.